I just drooled on myself.
Designing a $10 Billion Dollar company’s logo over a weekend, without considering the whole of the brand identity and what it needs to do… this is not serious.
Now, again, let’s assume the best case. Let’s say that all of this is just a marketing stunt, and while for unknown reasons the logo is technically not quite on par with the $10 Billion Dollar brand it represents, everything has been calculated and thought through. This is very unlikely, but let’s assume it anyway.
For a brand like Yahoo there is something more important than spacing, kerning, colors, serifs, or making designers angry at this point. No, it’s not getting attention. It’s gaining trust. Ironically, for that you need a reflective, clear, and consistent brand identity. A different logo powered by bullshit doesn’t convey identity and trustworthiness. It conveys desperation.
Gawd, yes. The embossing… ugh.
This is one of the most beautiful and beautifully geeky things I have ever seen. Just breathtaking, amazing.
Click through to watch the mini-doc.
“During his near two-decade reign as design director at the Nelson Office, Irving Harper put his mark on Herman Miller, not only by creating the company’s now famous logo, but also by embodying an ethos of total design.”