The thing about Tumblr that really interests me is that it doesn’t matter about your follower count, in fact it’s quite hard to even find out your follower count on Tumblr, its just not part of that ecosystem,” Lewis says. “It’s much more democratic, it’s all about sharing great content, it’s much more social in that respect. On Twitter you have celebrities and news outlets competing and the follower count is extremely visible and it’s an important thing. On Tumblr it’s really not part of the mix, no one cares how many followers you’ve got.

Twenty Tumblr tips for news outlets | Media news | Journalism.co.uk (via markcoatney)

Yes, yes… a 1000x YES.

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